Blogging? Does it help customers find you?

So, I've been told blogging helps search engines put your website higher up in searches on google! So, my question is... does it? 

Here I am wondering what to blog about.... the business, lets write about the business.

We are 11 years old. 11 years of creating and nurturing something that is solely mine. In the early days, god, it was easy. You posted on Facebook and people bought it! Simple as that, that worked until 2016. Then advertising became a thing and wow... it worked and worked relatively cheaply for a while. 

Fast forward to January 2025 and times have changed, in a massive way. AI is here, targeting on Meta/Facebook is ever evolving. I've taught myself the backend of this, how audiences are built, retargeting, lookalike audiences. If I told you how much I spend on advertising on Meta, I think you would all wince at the thought!  Some days in all honesty I feel like giving up, I've poured my heart and soul into this business and when things aren't working and changing all the time, it really hurts.  Personally, it hurts personally. It's just me, no employees and lonely, very lonely at times. 

Right now, netball prints are hot on the sale front, but for how long? What works one week, stops working the next. So, here I am blogging in the hope it raises organic reach on the world wide web! Here's hoping.....